Our Stories Our Voice

Campaign to create and share educational and entertaining Canadian content to a bi-national audience

Our Stories, Our Voice

Campaign to create and share educational and entertaining Canadian content to a bi-national audience

Did you know that?

Central Canadian Public Television Association (CCPTA) is a registered Canadian charity. CCPTA's mission is to advance education through the program, distribution and promotion of non-commercial television programs, films and other communications that are educational in nature.

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Canadians have important stories to tell about our own remarkable history, our first class cultural institutions, and who we are as a people. But who will support this storytelling, and how should it be disseminated?

Bringing Canadian narratives to a broader audience is of utmost importance. A creative strategy is required to develop, inform, and promote what is distinctly Canadian not only to Canada but beyond geographic borders.

The potential exists for the Central Canadian Public Television Association (CCPTA) to promote richer, more meaningful content about the Canadian experience, as well as use its history of collaboration with Buffalo Toronto Public Media as its agent to distribute that content through affiliated NPR and PBS stations. Funding is needed to support the necessary research, development, and program costs that will make this content a reality.

You can help to give Canadians a voice!

Why partner with PBS and NPR affiliates to disseminate Canadian stories beyond our borders?

By creating and delivering uniquely Canadian content, we can more effectively educate the world about what it means to be Canadian. Through compelling partnerships with organizations such as Buffalo Toronto Public Media, the Central Canadian Public Television Association (CCPTA) has valuable access to PBS, NPR and other educational television and radio outlets.

Campaign Overview

The Central Canadian Public Television Association (CCPTA), has launched the Our Stories, Our Voice $2.5 million dollar endowment campaign that will strengthen our educational objectives and expand our gateway for Canadian content producers.

The annual income disbursed from the endowment will support the research and development of Canadian focused television programs as well as fund writers and producers to assist in bringing that content to a broad audience.

Your support will also help to fund Canadian based on-air radio talent. This Canadian Managing Editor will work full-time and broadcast out of an existing Toronto office located on Richmond Street West. This individual will coordinate with a network of freelance journalists and other content providers across Canada to become a leading resource for Canadian news reporting aimed at US audiences through 900 NPR member stations.

Because of its history of collaboration with Buffalo Toronto Public Media, the Central Canadian Public Television Association (CCPTA) has access to affiliated NPR and PBS stations that have the ability to connect them to attentive audiences.

We've hit a turning point in the history of national and local programming focused on the Canadian experience. The stories we could tell about Canada are limited only by the imaginations of the talented content producers we will collaborate with.

With your help, the Central Canadian Public Television Association (CCPTA) will be able to play a significant role in the development of new educational Canadian content and present Canadian perspectives on stories that are important to us.

The Our Stories, Our Voice campaign will allow for:

  • An expansion of the work that CCPTA has already done to help drive educational and entertaining Canadian content to a bi-national television audience -- such as recreations of historic events, celebrations of our country's natural beauty, and biographies highlighting some of our most beloved citizens.
  • A Managing Editor to be put in place, at a dedicated Canadian studio, who is in charge of developing educational content from a Canadian perspective, leading a live digital presence, telling Canadian stories, and highlighting issues of social importance that will be targeted for broadcast through public radio stations.

This campaign will result in the distribution of more educational content, under the direction of the the Central Canadian Public Television Association (CCPTA), that shares the story of what it means to be Canadian.

Expanding On Current Content program

Right now in Ontario, Canadian networks offer radio and television content that is broadcast strictly to audiences in this country. They simply do not have the reach to make Canadian content more accessible to a non-Canadian audience. We can educate the rest of the world on Canadian history, culture and values through the program, distribution, and promotion of non-commercial television and radio programming.

For 60 years, Buffalo Toronto Public Media has consulted with a variety of Canadian individuals and organizations and acted as an agent for the Central Canadian Public Television Association (CCPTA), to develop program and content ideas that educate and appeal to a broad bi-national audience. CCPTA has enjoyed the opportunity to put our resources behind those that deal with subjects that are overwhelmingly Canadian, deemed interesting to Canadian audiences, and contain a significant amount of Canadian content.

With the help of generous donors during this campaign, CCPTA will create an endowment fund that will earn money to expand Canada-focused storytelling well into the future. This work will continue CCPTA's rich history of supporting content that has delighted and educated audiences in the U.S. and Canada.

CCPTA has already been successful in sharing Canadian stories through our use of Buffalo Toronto Public Media as our agent.

National Programs

    Local Programs

    Some of these programs also included collateral educational materials that were made available at no cost to educators for use in their classrooms across the U.S. and Canada.

      So Many Stories Left to Tell!

      Canadians have only just begun to tell the stories that go into making up who we are as a nation.

      By financially supporting the creation of new television and radio content that will be shared through Buffalo Toronto Public Media (acting as CCPTA's agent) and, potentially, other PBS and NPR affiliates, the Central Canadian Public Television Association (CCPTA) can ensure that Canada's distinct identity continues to be represented to others. Through this initiative, we will continue to enlighten, educate and entertain Canadians with stories about their own country and further expose Americans to our sources of national pride.

      Here are some ideas for future content that CCPTA has an interest in developing:

        Our Path to Creating Compelling Content

        The creation of educational Canadian content through the Our Stories, Our Voice campaign will follow a clear process for program development:

        • After gathering input from informed Canadians, CCPTA will work with agents such as Buffalo Toronto Public Media to generate new ideas for television programming.
        • The Central Canadian Public Television Association (CCPTA) representatives will review the potential ideas and back programs that deal with subjects that are interesting to Canadian audiences and fulfill the educational component of our mission.
        • Once program ideas are selected by the CCPTA Board of Directors or their designee, the CCPTA will ensure the programs contain an overwhelming amount of Canadian content and have a Canadian co-producer.
        • Completed programs will run on Buffalo Toronto Public Media and may also be picked up by other affiliates across the PBS network. Rights for the program will remain with Buffalo Toronto Public Media. However, in some cases Canadian broadcasters may secure the rights and run the programs several times across Canada.
        • Educational and informative content will also extend to radio broadcast and CCPTA will facilitate the creation of programming for non-commercial airing on WBFO or other NPR affiliates across the U.S..

        Opportunities to Become Involved

        The Central Canadian Public Television Association (CCPTA) is headquartered in an existing office and social space which is located in the heart of Toronto's thriving media and entertainment district and is destined to be a unique hub of activity for CCPTA's presence in Southern Ontario.

        We envision the location becoming a forward-thinking media space equipped with modern technology, allowing for creative collaboration among educators, writers and producers. Public town halls, industry receptions, internships and other learning opportunities are also possible.

        A generous donation to our capital campaign will provide membership in our Founder's Club. In addition, the following recognition opportunities exist for gifts at larger levels.

        Endowment Breakdown

        A fully funded $5 million endowment will provide $180,000 in income annually that would support the production of national and local educational programming for television and radio.

        Resources

          Contact Us

          For more information on how you can contribute to the Our Stories, Our Voice endowment campaign, please call Sylvia Bennett at 1-800-678-1723 ext. 307 or sbennett@wned.org.

          Help Preserve Canadian Storytelling

          Canada is filled with an eclectic mix of voices with powerful stories waiting to be told. It is important that we continue to share who we are. We must pull together to make this happen!

          Creating quality educational television and radio programming involve high costs related to research, development, and production in order to make professional programs available to the public.

          You can help to ensure that the the the Central Canadian Public Television Association (CCPTA) has the funding needed to support the production, distribution, and promotion of educational Canadian content through non-commercial television and radio stations.

          For more information on how you can contribute to the Our Stories, Our Voice endowment campaign, please call Sylvia Bennett at 1-800-678-1723 ext. 307 or sbennett@wned.org.

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